Reckoning is a visually striking dance film that fuses cinematic orchestral music with firebending-inspired VFX, live pyrotechnics, and a powerful cello performance. We developed a media and video strategy to showcase the film’s artistry, intensity, and elemental themes. Through teaser trailers, behind-the-scenes content, and platform-specific edits for Instagram and YouTube, we focused on amplifying its impact and connecting with audiences drawn to movement, music, and visual storytelling